Web Design
Why
is web design important
to a small business?
The website of a small business provides buyers with a first impression about
the overall health of a small business. When working with a web designer, be
sure you impart the overall feel of the site, and that it matches your business
description. If you provide professional services, your site should reflect the
serious nature of business. As you develop the design of your website consider
these factors:
Graphics:
How much is too much.
You need to consider
the impact of photographs
our graphical representations. they evoke different reactions
from the users. If you decide on custom graphics, stay away
from cartoonish characters on a professional services site.
It may give the message that you are not serious about the business.
Colors:
Did you know that
colors have a large impact
on the user experience?
Red will usually
signify urgency or action needed. Yellow and green are calming,
and blue and gray are more reserved colors. As you work with
the web design, keep the end feel in mind at all times.
Page Layout:
You will need to determine how the user will navigate through your site. Most
designs allow for a top header or a left navigation bar. Select one that will
fit your business needs, and that your content will be effectively displayed
in. Remember, most people only stay on a page for about 2 sec, you want them
to quickly and easily find what they are looking for.
Content:
What do you want to say to the public about your small business? Content comes
in many forms, from catalog pages and shopping carts to chat rooms and articles.
Most sites should utilize a mix to keep the users engaged. Decide on the most
important action you want the user to complete on your site, and make that
content stand out.
Even if you are just starting out in your business having an effective web design for your site, is an important marketing tool. Be sure to imprint your business cards or invoices with the web address so your customers can easily find you again and again.